Glossary
Meta Tags:
- Meta tags are snippets of text that describe a webpage’s content. They don’t appear on the page itself but rather in the page’s HTML code. Meta tags serve several purposes, including telling search engines what the page is about and influencing how it appears in search results.
- Common meta tags include:
- Title Tag: This is the title of the webpage that appears in search engine results. It should accurately describe the content of the page and include relevant keywords.
- Meta Description: A brief summary of the webpage’s content, typically displayed below the title tag in search engine results. It should be compelling and informative, enticing users to click through to the page.
- Meta Keywords: While less important than they used to be, meta keywords are still sometimes used by search engines to understand the content of a page. They consist of relevant keywords related to the page’s content.
SEO (Search Engine Optimization):
- SEO is the process of optimizing a website or webpage to improve its visibility and ranking in search engine results pages (SERPs). It involves various techniques and strategies aimed at making your website more attractive to search engines.
- Key components of SEO for a storefront setup include:
- Keyword Research: Identifying the terms and phrases your target audience is searching for and incorporating them strategically into your website’s content, meta tags, URLs, etc.
- On-Page Optimization: Optimizing individual pages of your website by including relevant keywords in titles, headings, meta tags, and content, as well as improving page load speed, mobile-friendliness, and user experience.
- Off-Page Optimization: Building backlinks from reputable websites, engaging in social media marketing, and other strategies to improve your site’s authority and credibility.
- Local SEO (if applicable): If your storefront serves a local area, optimizing your website for local search queries by including location-specific keywords, creating local business listings, and encouraging customer reviews and ratings.
- Regular Monitoring and Maintenance: Continuously monitoring your site’s performance, tracking keyword rankings, analyzing traffic data, and making adjustments as needed to improve your SEO efforts over time.
By optimizing your storefront’s meta tags and implementing effective SEO strategies, you can increase your website’s visibility, attract more organic traffic, and ultimately drive more sales.
Pending Payment:
- This status indicates that an order has been placed, but payment has not been completed yet. It’s typically used for orders where the customer has initiated the purchase process but has not yet paid.
Processing:
- The order is paid for, and the system is in the process of fulfilling it. This could involve tasks like picking, packing, and preparing the order for shipment.
On Hold:
- Sometimes an order might be put on hold for various reasons, such as awaiting further information from the customer or needing to confirm stock availability.
Completed:
- This status indicates that the order has been successfully processed, shipped, and delivered to the customer.
Cancelled:
- The order has been canceled by either the customer or the store admin before fulfillment.
Refunded:
- This status is applied when an order has been canceled, and a refund has been issued to the customer.
Failed:
- Payment for the order has failed, and the order has not been processed.
Shipment Draft ✏️:
- This status is typically used in systems where orders are associated with shipments, indicating that a shipment record has been created but not yet finalized or confirmed.
Shipment Cancelled 🛑:
- The shipment associated with the order has been canceled, often due to unforeseen circumstances or customer request.
Shipment Confirmed 🙂:
- The shipment has been confirmed and is in the process of being prepared for delivery.
Shipment Pending ⌛️:
- The shipment is pending, meaning it has been prepared but not yet handed over to the shipping carrier.
Shipment Delivered ✅:
- The shipment has been successfully delivered to the customer.
Shipment In Transit ✈️:
- The shipment is currently in transit, meaning it’s on its way to the customer but hasn’t been delivered yet.
Draft:
- This status indicates that the order has been saved as a draft but has not yet been finalized or submitted.
These statuses help both customers and store administrators track the progress of orders from placement to delivery, ensuring transparency and efficient management of the order fulfillment process.
Simple Product:
- A simple product is a standalone item with a single SKU (Stock Keeping Unit) and no variations such as size or color.
- Example: A basic t-shirt available in one color and one size.
Variable Product:
- A variable product is one that has variations, such as different sizes, colors, or other attributes.
- Example: A hoodie available in multiple colors (red, blue, green) and sizes (small, medium, large).
Grouped Product:
- A grouped product is a collection of related simple products that are presented as a group.
- Example: A “summer outfit set” that includes a t-shirt, shorts, and sandals, each available separately but grouped together for convenience.
External/Affiliate Product:
- An external or affiliate product is one that is listed on your site, but when clicked, redirects the user to another site for purchase.
- Example: A book listed on your bookstore website, but when clicked, takes the user to Amazon to complete the purchase.
In summary:
- Simple products are standalone items without variations.
- Variable products have variations like size or color.
- Grouped products are collections of related simple products.
- External/affiliate products are listed on your site but purchased elsewhere.
SKU stands for Stock Keeping Unit. It’s a unique identifier assigned to each distinct product or item in a store or inventory. SKUs are used primarily for internal tracking purposes, helping businesses manage and organize their inventory efficiently.
Here’s an example of how to create a SKU for products:
Let’s say you have an online clothing store, and you’re adding a new item to your inventory—a red t-shirt.
Start with a Base Identifier: Choose a base identifier for your product. This could be a combination of letters, numbers, or both. For example, “TSHIRT” could be the base identifier for all your t-shirts.
Add Product Attributes: Include product attributes to make the SKU unique. These attributes could include size, color, style, etc. For our red t-shirt, let’s say it’s available in three sizes: Small (S), Medium (M), and Large (L). And for simplicity, let’s assign a unique number to each size: Small (01), Medium (02), Large (03).
Combine Base Identifier and Attributes: Combine the base identifier with the product attributes to create the SKU. For our red t-shirt, the SKU could look like this:
- Small: TSHIRT-RED-S-01
- Medium: TSHIRT-RED-M-02
- Large: TSHIRT-RED-L-03
Each SKU uniquely identifies a specific variant of the product, making it easier for you to track inventory, manage stock levels, and fulfill orders accurately.